Apple Report Card, Early 2024

So, lets take a peek behind the ol’ curtain here at icecano dot com. I’ve got a drafts folder on my laptop—which for reasons which are unlikely to become clear at the moment—is named “on deck”, and when I come across something that might be a blog post but isn’t yet, I make a new file and toss it in. Stray observations, links, partially-constructed jokes, whatever. A couple lifetimes back, these probably would have just been tweets? Instead, I kind of let them simmer in the background until I have something to do with them. For example, this spent two months as a text file containing the only the phrase “that deranged rolling stone list”. I have a soft rule that after about three months they get moved to another folder named “never mind.”

And so, over the last couple of months that drafts pile had picked up a fair number of stray Apple-related observations. There’s been a lot going on! Lawsuits, the EU, chat protocols, shenanigans galore. So I kept noting down bits and bobs, but no coherent takes or anything. There was no structure. Then, back in February, Six Colors published their annual “Apple Report Card”.

Every year for the last decade or so, SixColors has done an “Apple Report Card”, where they poll a panel on a variety of Apple-related topics and get a sense of how the company is doing, or at least perceived as doing. This year was: Apple in 2023: The Six Colors report card . There are a series of categories, where the panel grades the company on an A-F scale, and adds commentary as desired.

The categories are a little funny, because they make a lot of sense for a decade ago but aren’t quite what I’d make them in 2024, but having longitudinal data is more interesting than revising the buckets. And it’s genuinely interesting to see how the aggregate scores have changed over the years.

And, so, I think, aha, there’s the structure, I can wedge all these japes into that shape, have a little fun with it. Alert readers will note this was about when I hurt my back, so wasn’t in shape to sit down a write a longer piece for a while there, so the lashed-together draft kinda floated along. Finally, this week, I said to myself, I said, look, just wrap that sucker up and post it, it’s not like there’s gonna be any big Apple news this week!

Let me take a big sip of coffee and check the news, and then let’s go ahead and add a category up front so we can talk about the antitrust lawsuit, I guess?

The Antitrust Lawsuit, I Guess: F

This has been clearly coming for a while, as the antitrust and regulatory apparatus continues to slowly awaken from its long slumber.

At first glance, I have a very similar reaction to this as I had to the Microsoft Antritrust thing back in the 90s, in that:

1. This action is long overdue
2. The company in question should have seen this coming and easily dodged, but instead they’re sucking claw to the face
3. The DOJ has their attention pointed all the wrong things, and then the legal action is either gonna ricochet off or cause more harm than good. They actually mention the bubble colors in the filing, for chrissakes. Mostly they seem determined to go after the things people actually like about Apple’s gear?

But this is all so much dumber than last time, mostly because Microsoft wasn’t living in a world where the Microsoft lawsuit had already happened. This was so, so avoidable; a little performative rule changes, cut some prices, form a few industry working groups, maybe start a Comics Code Authority, whatever. Instead, Apple’s entire response to the whole situation has been somewhere between a little kid refusing to leave the toy store mixed with an old guy yelling “it’s better to reign in hell than serve in heaven!” at the Arby’s drive through. I’m not sure I can think of another example where a company blew their own legs off because deep down they really don’t believe that regulators are real. That said, the entire post-dot-com Big Tech world only exists because the entire regulatory system has been hibernating out of sight. Well, it’s roused now, baby.

You know the part at the start of that Mork Movie where The Martian keeps getting into streetfights, but then keeps getting himself out of trouble because he knows some obscure legal technicality, but then the judge that looks exactly like Kurt Vonnegut says something like “I don’t care, you hit a cop and you’re going down,” so that the rest of the movie can happen? I think Apple is about to learn some cool life lessons as a janitor, is what I’m saying.

I may have let that metaphor get away from me. Let’s move on, I’m sure there aren’t any other sections here where the recent news will cause me to have to revise from future-tense to past-tense!

Mac: A-

Honestly, as a product line, the mac is probably as coherent and healthy as it’s ever been. Now that they’re fully moved over to their own processors and no longer making “really nice Intel computers”, we’re starting to see some real action.

A line of computers where they all have the same “guts” and the form factor is an aesthetic & functional choice, but not a performance one, is something no one’s ever done before? It seems like they’re on the verge of getting into an annual or annual-and-a-half regular upgrade cycle like the iOS devices have, and that’ll really be a thing when it lands.

Well, all except The Mac Pro, which still feels like a placeholder?

Are they expensive? Yes they are. Pound-for-pound, they’re not as expensive as they seem, because they don’t make anything on the lower-end of the spectrum, and so a lot of complaints about price have the same tenor as complaining that BMWs cost more than an entry-level Toyota Camry, where you just go “yeah, man, they absolutely do.” Then I go look at what it costs to upgrade to a usable amount of RAM and throw my hands up in disgust. How is that not the lead on the DOJ action? They want HOW much to get up to 16 gigs of RAM?

MacOS as a platform is evolving well beyond “BSD, but with a nice UI” the way it was back when it was named OS X. I’m not personally crazy about a lot of the design moves, but I’d be hard pressed to call most of them “objectively bad”, as opposed to “not to my taste”. Except for that new settings panel, that’s garbage.

All that said… actually, I’m going to finish this sentence down under “SW Quality”. I’ll meet ya down there.

iPhone: 🔥

On the one hand, the iPhone might be the most polished and refined tech product of all time. Somewhere around the iPhone 4 or 5, it was “done”; all major features were there, the form factor was locked in. And Apple kept refining, polishing. These supercomputers-in-slabs-of-glass are really remarkable.

On the other hand, that’t not what anyone means when they talk about the iPhone in 2024. Yeah, let’s talk about the App Store.

I had a whole thing here about the app store was clearly the thing that was going to summon the regulators, which I took out partly because it was superfluous now, but also because apparently it was actually the bubble colors?

There’s a lot of takes on the nature of software distribution, and what kind of device the phone is, and how the ecosystem around it should work, and “what Apple customers want.” Well, okay, I’m an Apple user. Mostly a fairly satisfied one. And you know what I want? I want the app store they fucking advertise.

Instead, I had to keep having conversations with my kids about “trick games”, and explain that no, the thing called “the Oregon trail” in the app store isn’t the game they’ve heard about, but is actually a fucking casino. I like Apple’s kit quite a bit, and I keep buying it, but never in a million years will I forgive Tim Apple for the conversations I had to keep having with them about one fucking scam app after another.

Because this is what drives me the most crazy in all the hoopla around the app stores: if it worked like they claim it works, none of this would be happening. Instead, we have bizarre and inconsistant app review, apps getting pulled after being accepted, openly predatory in-app purchases, and just scam after casino after should-be-illegal-knock-off-clone after scam.

The idea is great: Phones for people who don’t use computers as a source of self-actualization. Phones and Macs are different products, with a different deal. Part of the deal is that with the iPhone you can do “less”, but what you can do is rock solid, safe, and you don’t ever have to worry about what your mom or your kid might download on their device.

I know the deal, I signed up for that deal on purpose! I want them to hold up their side of the bargain.

Which brings me to my next point. One of the metaphors people use for iOS devices—which I think is a good one!—is that they’re more like game consoles than general purpose computers. They’re “app consoles”. And I like that, that’s a solid way of looking at the space. It’s Jobs’ “cars vs trucks” metaphor but with a slightly less-leaky abstraction.

But you know who doesn’t have these legal and developer relations problems, and who isn’t currently having their ass handed to them by the EU and the DOJ? Nintendo.

This is what kills me. You can absolutely sell a computer where every piece of software is approved by you, where you get a cut, where the store isn’t choked by garbage, where everyone is basically happy. Nintendo has been doing that for checks notes 40 years now?

Hell, Nintendo even kept the bottom from falling out of the prices by enforcing that while you could sell for any price, you had to sell the physical and digital copies at the same amount, and then left all their stuff at 60-70 bucks, giving air cover to the small guys to charge a sustainable price.

Apple and Nintendo are very similar companies, building their own hardware and software, at a slightly different angle from the rest of their industries. They both have a solid “us first, customers second, devs third” world-view. But Nintendo has maintained a level of control over their platform that Apple could only dream of. And I’m really oversimplifying here, but mostly they did this by just not being assholes? Nintendo is not a perfect company, because none of them are, but you know what? I can play Untitled Goose Game on my Switch.

In the end, Apple was so averse to games, they couldn’t even bring themselves to use Nintendo’s playbook to keep the Feds off their back.

iPad: C

I’m utterly convinced that somewhere around 1979 Steve Jobs had a vision—possibly chemically assisted—of The Computer. A device that was easy to use, fully self-contained, an appliance, not a specialist’s tool. Something kids could pick up and use.

Go dial up his keynote where he introduces the first iPad. He knows he’s dying, even if he wasn’t admitting it, and he knows this is the last “new thing” he’s going to present. The look on his face is satisfaction: he made it. The thing he saw in the desert all those years ago, he’s holding it in his hands on stage. Finally.

So, ahhhh, why isn’t it actually good for anything?

I take that back; it’s good for two things: watching video, and casual video games. Anything else… not really?

I’m continually baffled by the way the iPad just didn’t happen. It’s been fourteen years; fourteen years after the first Mac, the Mac Classic was basically over, all the stuff the Mac opened up was well in the past-tense. I’m hard-pressed to think of anything that happened because the iPad existed. Maybe in a world with small laptops and big-ass phones, the iPad just doesn’t have a seat at the big-kids table?

Watch & Wearables: C

I like my watch enough that when my old one died, I bought a new one, but not so much that I didn’t have to really, really think about it.

Airpods are pretty cool, except they make my ears hurt so I stopped using them.

Is this where we talk about the Cyber Goggles?

AppleTV

Wait, which Apple TV?

AppleTV (the hardware): B

For the core use-case, putting internet video on my TV, it’s great. Great picture, the streaming never stutters, even the remote is decent now. It’s my main way to use my TV, and it’s a solid, reliable workhorse.

But look, that thing is a full-ass iPhone without a screen. It’s got more compute power than all of North America in the 70s! Is this really all we’re going to use this for? This is an old example, but the AppleTV feels like it could easily slide into being the 3rd or 2nd best game console with almost no effort, and it just… doesn’t.

AppleTV (the service): B

Ted Lasso notwithstanding, this is a service filled exclusively with stuff I have no interest in. I’m not even saying it’s bad! But a pass from me, chief.

AppleTV (the app): F

Absolute total garbage, just complete trash. I’ll go to almost any length to avoid using it.

Services: C

What’s left here?

iCloud drive? Works okay, I guess, but you’ll never convince me to rely on it.

Apple Arcade? It’s fine, other than it shouldn’t have to exist.

Apple Fitness? No opinion.

Apple News? Really subpar, with the trashiest ads I’ve seen in a while.

Apple Music? The service is outstanding, no notes. The app, however, manages to keep getting worse every OS update, at this point it’s kind of remarkable.

Apple Classical Music? This was the best you could do, really?

iTunes Match? I’m afraid to cancel. Every year I spent 15 bucks so I don’t have to learn which part of my cloud library will vanish.

There’s ones I’m not remembering, right? That’s my review of them.

Homekit: F

I have one homekit device in my house—a smart lightbulb. You can set the color temperature from the app! There is no power in the universe that would convince me to add a second.

HW Reliability: A

I don’t even have a joke about this. The hardware works. I mean, I still have to turn my mouse over to charge it, like it’s a defeated Koopa Troopa, but it charges every time!

SW Quality: D

Let me tell you a story.

For the better part of a decade, my daily driver was a 2013 15-inch MacBook Pro. In that time, I’m pretty sure it ran every OS X flavor from 10.9 to 10.14; we stopped at Mojave because there was some 32-bit only software we needed for work.

My setup was this: I had the laptop itself in the center of the desk, on a little stand, with the clamshell open. On either side, I had an external monitor. Three screens, where the built-in laptop one in the middle was smaller but effectively higher resolution, and the ones on the sides were physically larger but had slightly chunkier pixels. (Eventually, I got a smokin’ deal on some 4k BenQs on Amazon, and that distinction ceased.) A focus monitor in the center for what I was working on that was generally easier to read, and then two outboard monitors for “bonus content.”

The monitor on the right plugged into the laptop’s right-side HDMI port. The monitor on the left plugged into one of the Thunderbolt ports—this was the original thunderbolt when it still looked like firewire or mini-displayport—via a thunderbolt-to-mini-displayport cable. In front of the little stand, I had a wired Apple keyboard with the numeric keypad that plugged into the USB-A port on the left side. I had a wireless Apple mouse. Occasionally, I’d plug into the wired network connection with a thunderbolt-to-Cat6 adapter I kept in my equipment bag. The magsafe power connection clicked in on the left side. Four, sometimes five cables, each clicking into their respective port.

Every night, I’d close the lid, unplug the cables in a random order, and take the laptop home. The next morning, I’d come in, put the laptop down, plug those cables back in via another random order, open the lid, and—this is the important part—every window was exactly where I had left it. I had a “workspace” layout that worked for me—email and slack on the left side, web browser and docs on the right, IDE or text editor in the center. Various Finder windows on the left side pointing at the folders holding what I was working on.

I’d frequently, multiple times a week, unplug the laptop during the middle of the day, and hide over to another building, or a conference room, or the coffee shop. Sometimes I’d plug into another monitor, or a projector? Open the lid, those open windows would re-arrange themselves to what was available. It was smart enough to recognize that if there was only one external display, that was probably a projector, and not put anything on it except the display view of Powerpoint or Keynote.

Then, I’d come back to my desk, plug everything back in, open the lid, and everything was exactly where it was. It worked flawlessly, every time. I was about to type “like magic”, but that’s wrong. It didn’t work like magic, it worked like an extremely expensive professional tool that was doing the exact job I bought it to do.

My daily driver today is a 16-inch 2021 M1 MacBook Pro running, I think, macOS 12. The rest of my peripherals are the same: same two monitors, same keyboard, same mouse. Except now, I have a block of an dock on the left side of my desk for the keyboard and wired network drop.

In the nineteen months I’ve had this computer, let me tell you how many times I plugged the monitors back in and had the desktop windows in the same places they were before: Literally Never.

In fact, the windows wouldn’t even stay put when it went to sleep, much less when I closed the lid. The windows would all snap back to the central monitor, the desktops of the two side monitors would swap places. This never happened on the old rig over nearly a decade, and happens every time with the new one.

Here is what I had to do so that my email is still on the left monitor when I come back from lunch:

1. I have a terminal window running caffeinate all the time. Can’t let it go to sleep!
2. The cables from the two monitors are plugged into the opposite side of the computer from where they sit: the cables cross over in the back and plug into the far side
3. Most damning of all, I can’t use the reintroduced HDMI port, both monitors have to be plugged in via USB-C cables. The cable on the right, which needed an adapter to turn the HDMI cable to a USB-C/Thunderbolt connection is plugged into the USB-C port right next to the HDMI port, which is collecting dust. Can I use it? No, nothing works if that port is lit up.

Please don’t @-me with your solution, I guarantee you whatever you’re thinking of I tried it, I read that article, I downloaded that app. This took me a year to determine by trial and error, like I was a victorian scientist trying to measure the refraction of the æther, and I’m not changing anything now. It’s a laptop in name only, I haven’t closed the lid or moved it in months, and I’m not going to. God help me if I need to travel for work.

I’ve run some sketchy computers, I depended on the original OEM Windows 95 for over a year. I have never, in forty years, needed to deploy a rube goldberg–ass solution like this to keep my computer working right.

And everything is like this. I could put another thousand words here about things that worked great on the old rig—scratch that, that literally still work on the old rig—that just don’t function right on the new one. The hardware is so much better, but everything about using the computer is so much worse.

Screw the chat bubbles, get the DOJ working on why my nice monitors don’t work any more.

Dev Relations: D

Absolutely in the toilet, the worst I have ever seen it. See: just about everything above this. Long-time indie “for the love of the game” mac devs are just openly talking shit at this point. You know that Trust Thermocline we got all excited about as a concept a couple years ago? Yeah, we are well below that now.

Bluntly, the DOJ doesn’t move if all the developers working on the platform are happy and quiet.

I had an iOS-based project get scrapped in part because we weren’t willing to incur the risk of giving Apple total veto power over the product; that was five or six years ago now, and things have only decayed since then.

This is a D instead of an F because I’m quite certain it’s going to get worse before it gets better.

Environ/Social: ¯_(ツ)_/¯

This category feels like one of those weird “no ethical consumption under capitalism” riddles. Grading on the curve of “silicon valley companies”, they’re doing great here. On the other hand, that bar is on the floor. Like, it’s great that they make it easy to recycle your old phones, but maybe just making it less of a problem to throw things out hasn’t really backed up to the fifth “why”, you know?

Potpurri: N/A

This isn’t a sixcolors category, but I”m not sure where to put the fact that I like my HomePod mini? It’s a great speaker!

Also, please start making a wifi router again, thanks.

What Now: ?

Originally, this all wrapped up with an observation that it’s great that the product design is firing on all cylinders and that services revenue is through the roof, but if they don’t figure out how to stop pissing off developers and various governments, things are going to get weird, but I just highlighted all that and hit delete because we’re all the way through that particular looking glass now.

Back in the 90s, there was nothing much else going on, and Microsoft was doing some openly, blatantly illegal shit. Here? There’s a lot else going on, and Apple are mostly just kinda jerks?

I think that here in 2024, if the Attorney General of the United States is inspired to redirect a single brain cell away from figuring out how to stop a racist game show host from overthrowing the government and instead towards the color of the text message bubbles on his kid’s phone, that means that Apple is Well and Truely Fucked. I think the DOJ is gonna carve into them like a swarm of coconut crabs that just found a stranded aviator.

Maybe they shoulder-roll through this, dodge the big hits, settle for a mostly-toothless consent decree. You’d be hard-pressed, from the outside, to point at anything meaningly different about Microsoft in 1999 vs 2002. But before they settled, they did a lot of stuff, put quite a few dents in the universe, to coin a phrase. Afterwards? Not a whole lot. Mostly, it kept them tied up so that they didn’t pay attention to what Google was doing. And we know that that went.

I’m hard-pressed to think of a modern case where antitrust action actually made things better for consumers. I mean, it’s great that Microsoft got slammed for folding IE into Windows, but that didn’t save Netscape, you know? And I was still writing CSS fills for IE6 a decade later. Roughing up Apple over ebooks didn’t fix anything. I’m not sure mandating that I need to buy new charge cables was solving a real problem. And with the benefit of hindsight, I’m not sure breaking up Ma Bell did much beyond make the MCI guy a whole lot of money. AT&T reformed like T2, just without the regulations.

The problem here is that it’s the fear of enforcement thats supposed to do the job, not the actual enforcement itself, but that gun won’t scare anyone if they don’t think you’ll ever fire it. (Recall, this is why the Deliverator carried a sword.) Instead, Apple’s particular brew of arrogance and myopic confidence called this all down on them.

Skimming the lawsuit, and the innumerable articles about the lawsuit, the things the DOJ complains about are about a 50/50 mix of “yeah, make them stop that right now”, and “no wait, I bought my iPhone for that on purpose!” The bit about “shapeshifting app store rules” is already an all-time classic, but man oh man do I not want the Feds to legislate iOS into android, or macOS into Windows. There’s a very loud minority of people who would never buy something from Apple (or Microsoft) on principal, and they really think every computer-like device should be forced to work like Ubuntu or whatever, and that is not what I bought my iPhone for.

I’m pessimistic that this is going to result in any actually positive change, in case that wasn’t coming through clearly. All I want is them to hold up their end of the deal they already offered. And make those upgrades cheaper. Quit trying to soak every possible cent out of every single transaction.

And let my monitors work right.