Last Week In Good Sentences
It’s been a little while since I did an open tab balance transfer, so I’d like to tell you about some good sentences I read last week.
Up first, old-school blogger Jason Kottke links to a podcast conversation between Ezra Klein and Nilay Patel in The Art of Work in the Age of AI Production. Kottke quotes a couple of lines that I’m going to re-quote here because I like them so much:
EZRA KLEIN: You said something on your show that I thought was one of the wisest, single things I’ve heard on the whole last decade and a half of media, which is that places were building traffic thinking they were building an audience. And the traffic, at least in that era, was easy, but an audience is really hard. Talk a bit about that.
NILAY PATEL: Yeah first of all, I need to give credit to Casey Newton for that line. That is something — at The Verge, we used to say that to ourselves all the time just to keep ourselves from the temptations of getting cheap traffic. I think most media companies built relationships with the platforms, not with the people that were consuming their content.
“Building traffic instead of an audience” sums up the last decade and change of the web perfectly. I don’t even have anything to add there, just a little wave and “there you go.”
Kottke ends by linking out to The Revenge of the Home Page in the The New Yorker, talking about the web starting to climb back towards a pre-social media form. And that’s a thought thats clearly in the air these days, because other old school blogger Andy Baio linked to We can have a different web.
I have this theory that we’re slowly reckoning with the amount of cognitive space that was absorbed by twitter. Not “social media”, but twitter, specifically. As someone who still mostly consumes the web via his RSS reader, and has been the whole time, I’ve had to spend a lot of time re-working my feeds the last several months because I didn’t realize how many feeds had rotted away but I hadn’t noticed because those sites were posting update as tweets.
Twitter absorbed so much oxygen, and there was so much stuff that migrated from “other places” onto twitter in a way that didn’t happen with other social media systems. And now that twitter is mostly gone, and all that creativity and energy is out there looking for new places to land.
If you’ll allow me a strained metaphor, last summer felt like last call before the party at twitter fully shut down; this summer really feels like that next morning, where we’ve all shook off the hangover and now everyone is looking at each other over breakfast asking “okay, what do you want to go do now?”
Jumping back up the stack to Patel talking about AI for a moment, a couple of extra sentences:
But these models in their most reductive essence are just statistical representations of the past. They are not great at new ideas. […] The human creativity is reduced to a prompt, and I think that’s the message of A.I. that I worry about the most, is when you take your creativity and you say, this is actually easy. It’s actually easy to get to this thing that’s a pastiche of the thing that was hard, you just let the computer run its way through whatever statistical path to get there. Then I think more people will fail to recognize the hard thing for being hard.
(The whole interview is great, you should go read it.)
But that bit about ideas and reducing creativity to a prompt brings me to my last good sentences, in this depressing-but-enlightening article over on 404 media: Flood of AI-Generated Submissions ‘Final Straw’ for Small 22-Year-Old Publisher
A small publisher for speculative fiction and roleplaying games is shuttering after 22 years, and the “final straw,” its founder said, is an influx of AI-generated submissions. […] “The problem with AI is the people who use AI. They don't respect the written word,” [founder Julie Ann] Dawson told me. “These are people who think their ‘ideas’ are more important than the actual craft of writing, so they churn out all these ‘ideas’ and enter their idea prompts and think the output is a story. But they never bothered to learn the craft of writing. Most of them don't even read recreationally. They are more enamored with the idea of being a writer than the process of being a writer. They think in terms of quantity and not quality.”
And this really gets to one of the things that bothers me so much about The Plagiarism Machine—the sheer, raw entitlement. Why shouldn’t they get to just have an easy copy of something someone else worked hard on? Why can’t they just have the respect of being an artist, while bypassing the work it takes to earn it?
My usual metaphor for AI is that it’s asbestos, but it’s also the art equivalent of steroids in pro sports. Sure, you hit all those home runs or won all those races, but we don’t care, we choose to live in a civilization where those don’t count, where those are cheating.
I know several people who have become enamored with the Plagiarism Machines over the last year—as I imagine all of us do now—and I’m always struck by a couple of things whenever they accidentally show me their latest works:
First, they’re always crap, just absolute dogshit garbage. And I think to myself, how did you make it to adulthood without being able to tell what’s good or not? There’s a basic artistic media literacy that’s just missing.
Second, how did we get to the point where you’ve got the nerve to be proud that you were cheating?