On Enthusiasm
Remember Howard Dean? Ran for president in 2004. Had huge grassroots support, got “the kids” really excited, and then got too excited in public, and went home to let Kerry lose the election.
I always thought the media kerfluffle around the “Dean Scream” was bizarre. Years later I saw a documentary where he was interviewed, about the election and other things, and he came across as sane, thoughtful, charismatic. Afterwards, he was a tremendously successful head of the nation party apparatus. Towards the end, the interviewer asked him if he’d do “the scream”, and he refused. Seemed embarrassed by the idea, kinda pissed the interviewer would bring it up. Oh, I thought, this is why you lost the election. You have a brief moment of actual personality in public, it’s still the thing you’re the most known for, and even now you can’t bring yourself to embrace it.
The Dems, at least for the last 20–30 years, have had a strange aversion to “enthusiasm”, treating it as somehow low-class or embarrassing. I guess this partly their self-identity as the “adults in the room,” and partly a reaction to looking over at Reagan and saying “screaming crowds are the thing the other guys do”.
So the guy in ’04 who has the kids all excited allows the media to shame him out of the race for being excited. And clearly he was actually embarrassed, based on that interview. He should have leaned into it, made that his thing. Opened every event with that yell, get a call and response going. Instead, nope, we’re gonna let the most boring man in the world lose the election to the war criminal running on ending social security.
And of course, the really maddeningly weird thing is that the Dem base is much more purpose-driven, more emotionally-connected to outcomes. They’re the ones who will stay home unless you fire them up! The main opponent has always been apathy!
So the Dems that win are (mostly) charismatic outsiders, whereas the party wants to run “grownups.” So you have Gore, who runs basically as a robot, and then as soon as he loses shows up on Futurama and is incredibly funny. Remember how scandalized the other Dems were by Clinton playing the sax on Arsenio? I think this was one of the dynamics that fueled the Bernie-Clinton feud too; somehow the Dems though people yelling “Bernie or bust” meant he wasn’t electable?
I suspect this is mostly a generational thing. The batch of boomer-age Dems that have been running the show the last 30 years have always treated “people being excited” as not grown up enough. And fair enough, if you grew up in the 50s & 60s, there was a very, very limited number of things you were allowed to “like” or express feeling about; maybe sports? Otherwise, stoicism was the goal. Maybe because an entire generation grew up with parents who had undiagnosed PTSD?
The younger generations aren’t like that? Or at the very least, have a different set of “things you’re allowed to be excited about” and aren’t fundamentally embarrassed by the concept of “excitement” or “emoting”. So those people start being in charge, and they’re like, no actually, stoicism isn’t the goal, let’s get the base fired up. Which turns out to be really valuable when the opponent isn’t “the other guy” but “staying home”?
Anyway, my Hot Take is that Harris/Walz is what you get when the Dems stop treating “enthusiasm” as something low class and embarrassing.
More than anything, Biden had a vibes problem; I see that Harris is now polling ahead of the convicted felon/ failed businessperson on “the economy”, as opposed to Biden who was well behind. It’s the same economy! Same administration! Same failed casinos! Vibes issue.
Being “the grown ups” meant being reactive, trying to stick to “serious topics”, with the result being that the other side gets to dictate the terms of the fight and then ground you down over a year(s)-long campaign.
But now we’ve got a team actually trying to fire up the base, setting the terms, taking the initiative. Part of why “mind you own damn business” has popped so hard as a campaign theme is that this is the kind of topic everyone actually cares about and has wanted a Dem to run on since forever, instead of the finer points of NATO funding or whatever.
This really does feel like a campaign run by people who at a critical age, instead of watching Mr Smith goes to Washington, watched Heathers. As they say, let’s not go back.