It’ll Be Worth It
An early version of this got worked out in a sprawling Slack thread with some friends. Thanks helping me work out why my perfectly nice neighbor’s garage banner bugs me, fellas
There’s this house about a dozen doors down from mine. Friendly people, I don’t really know them, but my son went to school with their youngest kid, so we kinda know each other in passing. They frequently have the door to the garage open, and they have some home gym equipment, some tools, and a huge banner that reads in big block capital letters:
NOBODY CARES WORK HARDER
My reaction is always to recoil slightly. Really, nobody? Even at your own home, nobody? And I think “you need better friends, man. Maybe not everyone cares, but someone should.” I keep wanting to say “hey man, I care. Good job, keep it up!” It feels so toxic in a way I can’t quite put my finger on.
And, look, I get it. It’s a shorthand to communicate that we’re in a space where the goal is what matters, and the work is assumed. It’s very sports-oriented worldview, where the message is that the complaints don’t matter, only the results matter. But my reaction to things like that from coaches in a sports context was always kinda “well, if no one cares, can I go home?”
(Well, that, and I would always think “I’d love to see you come on over to my world and slam into a compiler error for 2 hours and then have me tell you ‘nobody cares, do better’ when you ask for help and see how you handle that. Because you would lose your mind”)
Because that’s the thing: if nobody cared, we woudn’t be here. We’re hever because we think everyone cares.
The actual message isn’t “nobody cares,” but:
“All this will be worth it in the end, you’ll see”
Now, that’s a banner I could get behind.
To come at it another way, there’s the goal and there’s the work. Depending on the context, people care about one or the other. I used to work with some people who would always put the number of hours spent on a project as the first slide of their final read-outs, and the rest of us used to make terrible fun of them. (As did the execs they were presenting to.)
And it’s not that the “seventeen million hours” wasn’t worth celebrating, or that we didn’t care about it, but that the slide touting it was in the wrong venue. Here, we’re in an environment where only care about the end goal. High fives for working hard go in a different meeting, you know?
But what really, really bugs me about that banner specifically, and things like it, that that they’re so fake. If you really didn’t think anyone cares, you wouldn’t hang a banner up where all your neighbors could see it over your weight set. If you really thought no one cared, you wouldn’t even own the exercise gear, you’d be inside doing something you want to do! Because no one has to hang a “WORK HARDER” banner over a Magic: The Gathering tournament, or a plant nursery, or a book club. But no, it’s there because you think everyone cares, and you want them to think you’re cool because you don’t have feelings. A banner like that is just performative; you hang something like that because you want others to care about you not caring.
There’s a thing where people try and hold up their lack of emotional support as a kind of badge of honor, and like, if you’re at home and really nobody cares, you gotta rethink your life. And if people do care, why do you find pretending they don’t motivating? What’s missing from your life such that pretending you’re on your own is better than embracing your support?
The older I get, the less tolerance I have for people who think empathy is some kind of weakness, that emotional isolation is some kind of strength. The only way any of us are going to get through any of this is together.
Work Harder.
Everyone Cares.
I’ll Be Worth It.